Money Illusions

One of the most pervasive intellectual fallacies'short' sales and the result is a drastic reduction in
that people at large fall into is a heuristic knownmarket transaction volume.
as "money illusion" or the tendency to viewAs astute businesspeople and investors, it is
money in 'nominal' instead of 'real' terms. Theimportant that we understand the impact of
impact of this is that people seem to ignore themoney illusions so that they do not blindside you
purchasing power of money and simply anchor onat the worst possible moment. The pervasiveness
the nominal values. This can have a catastrophicof money illusions is the primary reason why
effect on your financial well being if it is allowed togovernment has developed a propensity to
influence your actions and decisions. The root offinance its spending with monetary expansion (aka
this fallacy comes from the modern fiat'printing money') instead for direct taxation. Since
currencies that lack a fundamental value and aremost people perceive money in nominal terms,
frequently manipulated by government entities.the impacts of inflation slip by partially to
The way that this danger comes most often iscompletely unnoticed. Astute people will recognize
through inflation. Inflation occurs when the supplythe impact of money illusions and structure their
of available money increases and the purchasingfinances so that they are insulated from the
power of money already in circulation decreases.impacts of inflation.
In this scenario, wages and investment values willOne way that this can be accomplished is to
both need to increase for your purchasing powerselect investments in vehicles that use the power
to remain fixed. However, government policyof inflation to generate real profits. The most
does not dynamically recognize inflation in its taxfrequent way to accomplish this feat is through
tables, so increases in your wages or investmentsincome property. By purchasing a property that is
that simply keep your purchasing power flat willrented to tenants with fixed-rate financing, you
be taxed as profits, resulting in a net reduction ofwill have two layers of protection against inflation.
real purchasing power.The first layer is rent revenues, since increases in
The impact of money illusions leads to athe cost of living tend to flow through to
phenomenon that economists call 'price stickiness'increases in market rents. This results in a positive
or a general tendency for prices to stay relativelycorrelation between rents and inflation. The
flat, even when inflation causes costs to increase.second layer of protection is your fixed-rate
Sometimes this is because of contracts that havemortgage. By locking-in your cost of capital for
fixed prices and in other cases it is because of athree decades, you will be able to make flat
perception that business will be lost if prices arenominal payments while the real value of your
increased. For example, most people wouldpayments is eroded by inflation. All of this is
consider a 3% cut in their salary in a price-stablecapped by the section 1031 tax-deferred
environment to be unfair. However, most peopleexchange where capital gains from investment
would not object as much against a 3% raise inproperties can be deferred indefinitely, so long as
an environment of 6% inflation. The rationalthe appropriate conditions are met.
impact of both events is the same, butIn the end, success in our current economy will
perceptions are clearly tilted toward interpretingrequire that we internalize the impact of money
reality in nominal instead of real terms.illusions and take action to counteract their
Another way that price stickiness comes about iseffects. There are tremendous opportunities
in segments where prices are decreasing such asavailable for people who are astute enough to
real estate after the financial crisis of 2008. Therecognize the alignment of events and take action
market value of homes has in many marketsin a prudent fashion so that those events work
have dropped considerably, but people areto their advantage. The structure of your future
hesitant to sell because they are 'upside down' inwill be the sum total of decisions and actions that
their loan (meaning that they owe more than theyou make. Becoming educated about concepts
home is worth) and are either unwilling or unablelike money illusions is one of the ways to ensure
to bring enough cash to the table so that theythat those decisions are made wisely and that
can get out of their loan. Banks are also reluctantyour actions produce good fruits.
to recognize losses on their loans by approving